Education vs Sales-Based Marketing
What’s the single most important process determining whether or not your business is successful? The correct answer to this question can...
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Sherri D. Paxton
- Jan 19, 2022
- 2 min
3 Reasons Why Your Copy Isn’t For You
Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too...
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Sherri D. Paxton
- Jan 17, 2022
- 2 min
Continuously Moving Your Marketing Forward
Marketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business...
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Sherri D. Paxton
- Jan 13, 2022
- 2 min
Choosing Your Niche Market
One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its...
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Sherri D. Paxton
- Jan 12, 2022
- 3 min
3 Powerful Ways To Motivate Customers To Buy
Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way...
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Sherri D. Paxton
- Jan 7, 2022
- 2 min
So You Want To Be An Entrepreneur?
It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial...
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Sherri D. Paxton
- Dec 30, 2021
- 3 min
Targeting Your Ideal Customer
By Sherri D. Paxton When someone asks you who your ideal customer is I better not hear you say everyone. Slap that answer right off your...
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Sherri D. Paxton
- Dec 27, 2021
- 4 min
Know When to Bring in the Big Guns
One of the hardest parts of being your own boss is how much work there is to do to keep your business growing. As entrepreneurs we tend...
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Sherri D. Paxton
- Dec 22, 2021
- 4 min
You Are Your Brand
By Sherri D. Paxton In today’s incredibly saturated marketplace it’s hard to stand out in the crowd. What’s a small business owner to do?...
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Sherri D. Paxton
- Dec 21, 2021
- 2 min
Sales Isn't a Bad Word
Every business owner, whether they like it or not, has to do sales. Especially when you are starting out and don't have the funds to hire...
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