Sherri D. PaxtonJan 254 minEducation vs Sales-Based MarketingWhat’s the single most important process determining whether or not your business is successful? The correct answer to this question can...
Sherri D. PaxtonJan 192 min3 Reasons Why Your Copy Isn’t For YouEvery copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too...
Sherri D. PaxtonJan 182 minContinuously Moving Your Marketing ForwardMarketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business...
Sherri D. PaxtonJan 132 minChoosing Your Niche MarketOne of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its...
Sherri D. PaxtonJan 123 min3 Powerful Ways To Motivate Customers To BuyWooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way...
Sherri D. PaxtonJan 72 minSo You Want To Be An Entrepreneur?It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial...
Sherri D. PaxtonDec 30, 20213 minTargeting Your Ideal CustomerBy Sherri D. Paxton When someone asks you who your ideal customer is I better not hear you say everyone. Slap that answer right off your...
Sherri D. PaxtonDec 27, 20214 minKnow When to Bring in the Big GunsOne of the hardest parts of being your own boss is how much work there is to do to keep your business growing. As entrepreneurs we tend...
Sherri D. PaxtonDec 22, 20214 minYou Are Your BrandBy Sherri D. Paxton In today’s incredibly saturated marketplace it’s hard to stand out in the crowd. What’s a small business owner to do?...
Sherri D. PaxtonDec 21, 20212 minSales Isn't a Bad WordEvery business owner, whether they like it or not, has to do sales. Especially when you are starting out and don't have the funds to hire...