Education vs Sales-Based Marketing
What’s the single most important process determining whether or not your business is successful? The correct answer to this question can...
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Sherri D. Paxton
Jan 19, 20222 min read
3 Reasons Why Your Copy Isn’t For You
Every copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too...
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Sherri D. Paxton
Jan 17, 20222 min read
Continuously Moving Your Marketing Forward
Marketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business...
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Sherri D. Paxton
Jan 13, 20222 min read
Choosing Your Niche Market
One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its...
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Sherri D. Paxton
Jan 12, 20223 min read
3 Powerful Ways To Motivate Customers To Buy
Wooing customers is a little bit like dating. No, you can't present the engagement ring on your first date! There's a two-way...
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Sherri D. Paxton
Jan 7, 20222 min read
So You Want To Be An Entrepreneur?
It’s a great time to be an entrepreneur—in the last decade, technology has leveled the playing field and propelled an entrepreneurial...
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Sherri D. Paxton
Jan 4, 20224 min read
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Sherri D. Paxton
Dec 30, 20213 min read
Targeting Your Ideal Customer
By Sherri D. Paxton When someone asks you who your ideal customer is I better not hear you say everyone. Slap that answer right off your...
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Sherri D. Paxton
Dec 27, 20214 min read
Know When to Bring in the Big Guns
One of the hardest parts of being your own boss is how much work there is to do to keep your business growing. As entrepreneurs we tend...
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Sherri D. Paxton
Dec 22, 20214 min read
You Are Your Brand
By Sherri D. Paxton In today’s incredibly saturated marketplace it’s hard to stand out in the crowd. What’s a small business owner to do?...
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Sherri D. Paxton
Dec 21, 20212 min read
Sales Isn't a Bad Word
Every business owner, whether they like it or not, has to do sales. Especially when you are starting out and don't have the funds to hire...
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