Sherri D. PaxtonJan 25, 20224 minEducation vs Sales-Based MarketingWhat’s the single most important process determining whether or not your business is successful? The correct answer to this question can...
Sherri D. PaxtonJan 19, 20222 min3 Reasons Why Your Copy Isn’t For YouEvery copywriter's nightmare. We write a beautiful copy for a client, who takes one look and says, "You can't be serious! This is too...
Sherri D. PaxtonJan 17, 20222 minContinuously Moving Your Marketing ForwardMarketing is an ongoing journey for your business. That might seem like an obvious statement, but the actions of many small business...
Sherri D. PaxtonJan 13, 20222 minChoosing Your Niche MarketOne of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its...